Media loves celebrity redemption stories—if you’re a man Lindsay Lohan’s 2015 Super Bowl ad for car insurance company Esurance generated more pre-game controversy than a million Deflategates. Admittedly, Lohan’s had issues with hitting people and things with her car, as well as with remembering to bring a valid driver’s licence, and not cocaine, to her […] More »

Because there’s more power in crowd-based, grassroots action—that’s why. Soraya Roberts challenges the cult of feminist celebrity IF A FEMINIST FELLS CANADA’S PATRIARCHY and the media isn’t around to hear it, does it make a sound? Last year, Toronto Star columnist Heather Mallick was lambasted online for using the headline “Why Can’t Canada Build a […] More »

Critics of social media say it’s nothing but white noise—but it can also amplify women’s voices Antonia Zerbisias walks into the newsroom on what is her second last day before retirement. It’s early evening on October 30, 2014, and somewhere in between saying some of her last hellos and goodbyes to colleagues at One Yonge […] More »

Today’s skyrocketing daycare costs force many women to choose between work, children and poverty. Why Canada needs a national policy for affordable, accessible care EMILY MLIECZKO HAS BEEN INVOLVED in the B.C.’s child care field since she was 19. Back then, she had no children of her own. “I just thought it would be a […] More »

Mainstream white feminism preaches a privileged, exclusive, saviour-based model. And it’s time for it to go MY FIRST INTRODUCTION TO FEMINISM was through Tumblr. At 17, I opened an account, and began the search for feminist blogs. As I tumbled through, I landed on the same images and topics: body hair growth, sexual liberation, pastel-coloured […] More »

The feminist battle for Gamergate victory isn’t done When it comes to feminism and Gamergate, I want to say that feminism—unquestionably—won. But then I think: at what cost? Maybe it’s better to say: we know unequivocally we are on the right side of Gamergate. There was a Mission Accomplished moment in October 2014, when the […] More »

Come join us for the launch of our March/April feminist issue! With this issue, we tell readers why we believe Canada needs more feminism—now. In it, we also give a big f*@k that to the popular culture that fostered Jian Ghomeshi, Bill Cosby, and the boys at Dalhousie’s Dentistry school; the one that cultivated mansplaining, […] More »

Where do men belong in feminism? Hillary Di Menna tackles the thorny question of what it means to be a strong male ally—and whether women really need them SOMETIMES I CAN’T DECIDE where men fit into feminism. On the surface, it seems like such a simple, yes-or-no question: they either belong or they don’t. But […] More »

Our March/April issue is now on newsstands, and we’re super excited. Check out the editor’s note from Lauren McKeon, where she shares our motivations for publishing the issue, and also what you can expect to see inside its pages and online at this.org! I cannot remember a time when I didn’t identify as a feminist. […] More »

Unless you don’t use social media (which you totally do and probably have at least once since clicking this link) you have heard about Patricia Arquette’s that-went-downhill-fast Oscars moment. During her acceptance speech, after winning Best Supporting Actress for her role in Boyhood, she spoke about gender equality, “To every woman who gave birth to […] More »

Late last January a man in Winnipeg tweeted that the bar he was at was displaying a sexist poster. The bar agreed, and thanked him for calling it out. This constructive back-and-forth did not, however, stop the onslaught of tweets calling the man, Ben Wickstrom, a “pussy” and other predictably homophobic slurs. Despite the online […] More »