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FTW Friday: Woodgreen’s ad campaign turns celebrity gossip on its head

Simon Treanor

To me, the mark of good writing is taking something that everyone is familiar with, and presenting it in such a way that it surprises the reader. When that also highlights the struggles of those living in poverty, it helps improve the lives of everyone. Take  Toronto’s Woodgreen Community Services’ recent ad campaign.  For the […] More »

Game Theory #6: A remembrance of baseball's relevance past

andrew wallace

I miss you, Roy Halladay. I remember when you did what you’re doing right now for the Phillies for the Jays. It was just last year. How could I forget? You were the reason—perhaps the only one—local fans continued to return to the Rogers Centre. The few bums that were in the seats were there […] More »

Game Theory #5: The myth of the major-league sports economic boost

andrew wallace

The National Hockey League playoffs open this week and the abundance of emotion-laden storylines are sure to captivate a significant portion of the the Canadian sporting public’s hearts. But while three Canadian squads—the Vancouver Canucks, the Montreal Canadiens and the Ottawa Senators—vie for Lord Stanley’s coveted Cup, there’s another, less exciting, story unfolding that probably […] More »

Game Theory #4: Dismal graduation rate for black NCAA players is the real March Madness

andrew wallace

The madness of March is upon us. And in the sporting world that means all college basketball, all the time. The Final Four tournament opened last week, where 64 teams (well, technically, 65—there’s a one-game playoff between the two worst sides to enter the actual tourney) do battle in one of the most exciting two-plus […] More »

Game Theory #3: It's not perfect, but hockey's still the national game

andrew wallace

Guest blogger Canice Leung recently wrote in this space that Canada’s “national sport,” our beloved ice hockey, has became too elitist, too expensive and too inaccessible to maintain its position near to the top of the Canadian cultural hierarchy. Sparked by a fiery debate on Twitter the day before, her words were thought-provoking and insightful […] More »

Game Theory #2: Focus on the Family really won the Super Bowl

andrew wallace

In all the hoopla following the New Orleans Saints’ momentous victory over the Indianapolis Colts in last week’s Super Bowl, an important piece of the biggest day in North American sports seemed to disappear all-too-quickly from the collective consciousness. With the pervasive and nauseating hyperbole around the significance of the Saints’ win in Hurricane Katrina’s […] More »

Game Theory #1: Learning from 2010's Olympic protest movement

andrew wallace

[Editor’s Note: Today we introduce a new blog column by Andrew Wallace, called “Game Theory,” about the intersection of sports and society. The column will appear every other Monday. Andrew wrote about Toronto’s Africentric school for the January 2009 issue of This, and also contributed last week’s podcast.] On January 11, a coalition of advocates […] More »