That’s right, we’ve teamed up with those consumer-capitalists par excellence at Groupon to bring you a special one-day-only deal on a one-year subscription to This Magazine. That’s six issues delivered to your door for just $13. The technical term for this in the magazine biz is “wicked-ass cheap.”

If you’re a casual fan of the magazine but haven’t yet taken the plunge for a full subscription, this is an excellent opportunity—it seriously hasn’t cost this little since, like, 1983. And if you do have a subscription already—thank you for your support—we hope you’ll tell a friend about it.

Now, we don’t normally go in for these kind of hyper-commercial promos; we thought the magazine was worth paying full price for yesterday, and we think the same today. After all, it was voted Small Magazine of the Year by the Canadian Society of Magazine Editors. But we also know that there are thousands of people out there who will love This Magazine — but we don’t have a big promotional budget, so they don’t know it exists. This is—almost literally speaking—torture for us.

Which means anything that introduces us to new people who might love what we do, we will do that thing. And for that purpose, Groupon’s 400,000+ email recipients in Toronto (Hi everyone!) is un-pass-uppable. If you’re new to the magazine, take a spin through some recent articles and see what we’re about. We hope you’ll take advantage of this one-time-only deal. If you already have, the details are in your email from Groupon: just call us toll-free during business hours starting on Wednesday morning at 1-877-999-THIS. We look forward to talking with you soon! Also: follow us on Twitter and Facebook and iTunes for more.

How to redeem your coupon

Update, Tuesday, 10:14 AM — We’ve had a few questions about how to redeem the coupon, so here are the step-by-step details:

1. Once you’ve bought and paid for the deal through Groupon, they will send you an email with a top-secret coupon code.
2. Call (1-877-999-THIS) or email us ([email protected]) starting tomorrow (Wednesday, November 10) to tell us your name, mailing address, email, phone, and Groupon code. (If you’ve bought a gift for someone, we need their mailing information.)
3. You’re done! You’ll get your first issue in 4 to 6 weeks.

Why do we have to wait until tomorrow? Groupon doesn’t send us the list of buyers until the deal closes, at midnight tonight. We have to check your coupon code against that list, which we can’t do today. We know, the anticipation is killing us too 🙂