We’re excited today to unveil the all-new-and-improved, holy-cow-it-took-us-long-enough, next generation This Magazine website, this.org. I flipped the switch on the site early this morning and as far as I can tell all the bells and whistles are working as intended. You can now read our daily blog at this.org and read all the magazine’s print […] More »
The March-April 2009 issue arrived at the office yesterday and will be in stores next week; subscribers will also receive it very soon. This will be my last entry on the redesign for now, although we’ll continue tweaking details and refining the look as we go. There will also be some exciting news about our […] More »
Earlier this week I wrote about some of the magazines we surveyed when we started talking about our own redesign. Today I’m going to stop acting all coy and actually show you what our redesign looks like. Some of it, anyway. Yesterday, a reader told me that these redesign diary posts were, um, at risk […] More »
We’re all pretty major magazine nerds around here. This Magazine‘s office subscribes to a lot of publications from all over the world, and individually, we all have personal subscriptions of our own. I recently totalled up all my own subscriptions and discovered that I’m getting 10 different magazines delivered, and I buy others at the […] More »
The first thing we did when we set out to redesign This Magazine was get together all of our staff to talk about what we wanted at the end of the whole process. The magazine has been around for a while, after all, and you don’t survive in the magazine business unless you’re doing something […] More »
This Magazine has been around since 1966, and it’s worn a lot of different looks since then. Magazines are fashion-conscious things, always changing outfits, checking themselves in the mirror, and trying again. This last refreshed its design in 2004, and so we thought it was time to do it again. Just to preserve the suspense […] More »
Have you heard of this little publication, The New Yorker? Well, in the tradition of all Canadians unexpectedly name-checked by larger and — let’s face it — more profitable and widely read American peers, we’re a little twitterpated that This Magazine gets a mention in a profile of Naomi Klein, former This editor and author […] More »
You’d be surprised how close the resemblance is between This Magazine’s offices and the set of “The Price is Right.” The shag carpeting, the spinning contraptions, the screaming fans — it’s quite the work environment. But of course the thing that unites us most are the FABULOUS PRIZES that are available. If you come on […] More »
Our friends at the esteemed Utne Reader have excerpted a This Magazine story for their November-December 2008 issue. Peter Tupper’s “The Addict’s Last Refuge” examined the poorly understood drug ibogaine, which can help suppress addicts’ heroin cravings. Despite plenty of anecdotal evidence that ibogaine can achieve results in people who haven’t responded to traditional rehab, […] More »
This is just a quick blog post to ask all our lovely blog readers, friends, and frenemies to take a moment to fill out our 2008 This Magazine Reader Survey. It should take just a few minutes, and the information you provide is very helpful to us as we work at improving the magazine and […] More »
Now that the first issue of This Magazine bearing my name is on newsstands, I thought it was time for a proper introduction. And at the end of my first editorial (“The Trickle-Up crisis”, November/December 2008) I promised a short explanation about “who exactly I am and what business I have being here.” Here it […] More »