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Introducing This Magazine's new logo

This Magazine Staff

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This Magazine has been around since 1966, and it’s worn a lot of different looks since then. Magazines are fashion-conscious things, always changing outfits, checking themselves in the mirror, and trying again. This last refreshed its design in 2004, and so we thought it was time to do it again.
Just to preserve the suspense a moment longer, I’ve obscured the logo above. But you can click after the jump to see it in glorious, uncensored technicolor.
This new logo will officially debut with our March-April 2009 issue, which will also showcase the rest of our redesign. A complete reset. We scrapped everything and started over. Twice. Among other things, this means that we’re going to be going full-colour, which is tremendously exciting (and a triumphant embrace of 1986’s hottest publishing trend — we wanted to make sure it wasn’t a fad). Over the next few weeks I’ll put up a few blog posts to preview the designs we’ve been working on, and if the art director lets me, some of the junk we threw out.
Anyway, there’s plenty of time to talk details leading up to March. For now, take a look at the new face of This:


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Thoughts? Complaints? Accolades? As always, email editor at thismagazine dot ca.

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