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The myth of Peak Masculinity

Graham F. Scott

Last spring, Dockers launched its stupefying ad campaign based around the core message of “Wear The Pants.” (In a move that nicely reinforced the tone-deaf idiocy of the campaign, it premiered on International Women’s Day, March 8. Classy.) The whole series, which is still running in a slightly diluted form, rests on the premise that there […] More »