This Magazine

Progressive politics, ideas & culture

Menu

Advertising

The women of Rolling Stone

Lisa Whittington-Hill

If you’ve been busy binge watching season three of Orange Is the New Black (and you really should be) you might have missed the latest issue of Rolling Stone with OITNB stars Taylor Schilling and Laura Prepon on the cover. The magazine’s cover story devotes significant column inches to talking about how historic OITNB is. […] More »

Gender Block: body shame doesn’t cancel itself out

Hillary Di Menna

Is dissecting a woman’s picture to prove it has been Photoshopped really body positive? Media is a big message transmitter and dictates feelings, philosophies, morals, values—pretty much everything that makes up society rules. No matter how critical the viewer, we are still subjected to ads in subway stations and on buses, on billboards and in […] More »

WTF Wednesday: Harper’s speech to Israeli parliament

Simon Treanor

I really, really hope it is obvious to everyone that “the Holocaust was a bad thing” is a sentiment we can all agree on (if not, you might be reading the wrong magazine). It is certainly something that Prime Minister Stephen Harper believes in strongly. Strongly enough, apparently, to imply that the Holocaust is enough […] More »

WTF Wednesday: Morning-after pill might not work for every woman

Vincent Colistro

When the mammoth pharmaceutical company Bayer announced in 2009 that it would be making NorLevo, a morning-after pill, available over the counter to women in Toronto, it failed to mention one small detail: it doesn’t work for every woman. The drug, which is identical to Plan B One-step, (the more popular emergency contraception pill), may […] More »

Wednesday WTF: For Whom the Bell Sold

Vincent Colistro

You’ve got nothing to hide. You’re an upstanding, shoes-wearing citizen who smells like soap and carries good conversations. You haven’t a single thing to hide. What does it matter if Bell Canada, this past week, announced that it will track their customers’ location, media habits, search activity, website interests, and application usage? You’re a modern […] More »

WTF Wednesday: Swiffering out feminism

Hillary Di Menna

Cleaning commercials have always been crystal clear on whose job it is to keep the family home sparkling. It is a pretty standard formula to show women on the brink of orgasm, dancing over their whites getting their whitest, high on the fumes of the chemicals responsible for their Martha Stewart castles. It’s been a […] More »

FTW Friday: The call for transparency in the food industry

Hillary Di Menna

When I was nine years old I was reading The Baby-sitters Club and eating, what some would say to be, way too much lasagna. This nine-year-old girl, however, left her home in Kelowna, B.C. to attend the 2013 Annual Shareholders’ Meeting for McDonald’s Corporation in Chicago on May 23—and it wasn’t for a sneak peek at the […] More »

WTF Wednesday: Crest’s sexist toothpaste commercial

Hillary Di Menna

He could be the one, soul mate, husband, loving father to your children. But first, you’ve got to get him to say hello. These are actual words from an actual Crest 3D White Arctic Fresh Toothpaste commercial that started airing last November (and is still on air). Naturally, the commercial suggests the only way to […] More »

WTF Wednesday: Mark’s Work Wearhouse is “Now Accepting Women”?

Sara Harowitz

Ladies, rejoice! We’re now allowed inside Mark’s Work Wearhouse! In a recent rebranding effort, the Canadian Tire-owned retailer Mark’s Work Warehouse has changed its name to just “Mark’s”—oh, and they’ve also written one of the worst ad slogans we’ve seen in a while. Posters showing sophisticated, smiling women with the tagline, “Now Welcoming Women,” have […] More »

Toronto Pride and sponsorship: what to make of the Bud Light stage

Katie Toth

This weekend, queer folks and friends at Toronto Pride who reach for a Bud Light under the beer’s namesake music stage may be surprised to know what they’re drinking. Budweiser is just one brand sold by Anheuser-Busch, the American arm of Brazilian-Belgian multinational beer conglomerate Anheuser-Busch InBev. Just this May, Anheuser-Busch was targeted by Pulitzer […] More »

Wednesday WTF: Big oil clumsily co-opts lefty lingo

Mary Dirmeitis

The “ethical oil” campaign is at it again, trying to convince consumers that by supporting tar sands production, they are saving the world from those scary Saudi women-haters. But this time, they have gone so far in appropriating the language the left, I actually thought the ads were spoofs. Without batting an eyelash, these ads […] More »