It’s about time we saw a campaign like this: Greenpeace has launched an effort to organize Apple customers and demand that the company employ non-toxic materials in its hardware.
For those of us who consider themselves environmentalists and buy a lot of junk from Apple (myself included), it’s time to stop turning a blind eye to the harmful impacts of e-waste on the planet, as well as on workers in developing countries.
If any constituency is suited to a campaign getting to change a company’s behaviour, it’s Apple users. Greenpeace has set up a few cool features on its Green My Apple site that allow creative types to design t-shirts, make videos or print stickers to slap on Apple products.
Let’s do it, folks.