Everyone should listen to and buy “Do they know it’s Halloween?,” a Geldof send-up performed by an ensemble calling itself the North American Halloween Prevention Initiative. Included in the group are some great and hot artists, such as Beck, The Arcade Fire’s Win and Regine, Sonic Youth’s Thurston Moore, Sloan’s Chris Murphy, Feist, and so on. The song’s idea and execution came from ex-Unicorn Nick Diamonds, who worked with Vice guy Adam Gollner to record the song and bring in willing artistes.

Originally meant to be mostly a joke, the group is now asking for payment for the song, which they’ll pass on to Unicef. Sure beats carrying around those little orange boxes, eh?

Read more here, and for Beelzebub’s sake, buy the damn song!