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Can we really turn the tide?

This Magazine Staff

From Mother Jones magazine in the United States comes an innovative campaign to educate people about the threats to the world’s oceans and help them to take action. Signing up to be an Ocean Voyager means you’ll get a new message each week for five weeks featuring video episodes about the dead zone in the Gulf of Mexico, orcas under siege and real-life pirates, among other things.

Each episode concludes with a simple action you can do to make a difference, such as participating in a letter-writing campaign for tougher legislation or making better shopping choices. The campaign is aimed at an American audience, but still the episodes are informative and, at times, even shocking.

The big question is, will the campaign actually translate into action? I’ll be interested to see how MoJo measures its success and what concrete changes, if any, come about.

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