So much for the thesis that healthy was the new unhealthy.
From Brand Autopsy:
According to a recent Wall Street Journal article, ‘Burger sales at the roughly 2,050 Hardee’s outlets have climbed 20% since the 2003 introduction of the first Thickburgers. CKE (owner of Hardee’s) has posted 19 consecutive months of same-store sales growth, after years of the opposite.’ And the company’s stock price has zoomed to near $15.00 a share, up from a low of $3.69 two years ago.
Any chance Morgan Spurlock will take on Hardee’s?