THIS

Progressive politics, ideas & culture

Menu

Shakespeare

March-April 2010

E-books may be efficient, but they have no sex appeal

Darryl WhetterWebsite

In the documentary Helvetica, incensed graphic designer Michael Bierut hilariously critiques ads from old copies of Life Magazine. He attacks the verbosity and shrill insistence of early 1950s Coke ads prior to the introduction of Helvetica then flips admiringly to a minimalist ad set in the new font. Here again is a reminder of how […] More »