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personal branding

July-August 2017

Death to the personal brand

In today’s hot job market, professionals are encouraged to sell themselves. But what happens to our sense of worth when we’re commodified?

Marcia Walker

A few years ago, at a freelancing workshop, I participated in an exercise about the power of personal branding. I had my doubts but was not quick enough to duck out, like other attendees. It was the dreaded “get to know you” session of the workshop. We moved our chairs to the centre of the […] More »