CBC News reports that the fashion industry is not just setting the latest fashion trends but also the latest sensation in anti-counterfeit technology. Your latest Louis Vuitton luxury over-night bag may now come embedded with authenticating synthetic DNA interwoven into it’s fine Italian silk inner lining. The technology makes any Canal Street forgery lacking the DNA undisputably identifiable from the coveted boutique sold original. While this spells a boon for the fashion industry which has struggled to defend its intellectual property for decades, it will undoubtedly exert distressing financial pressure on chavs.