I’m happy to provide an update on last week’s item about Ford Motor Company’s ad buys in gay media. From today’s New York Times.
Ford, Reversing Decision, Will Run Ads in Gay Press
DETROIT, Dec. 14 – Less than two weeks after the Ford Motor Company said it would all but eliminate its advertising in publications that cater to gays, the company reversed itself Wednesday.
The decision followed a wave of criticism from gay rights groups, who had accused Ford of bowing to the threat of a boycott from the American Family Association.
Ford’s announcement, which gay advocates immediately praised, also included other steps to broaden the automaker’s relations with gay consumers and repair damage from the initial decision to stop advertising.