This Magazine

Progressive politics, ideas & culture


The new brand bullies?

This Magazine Staff

A while ago I posted a request for readers to talk to me about their brands. From many I received the usual earnest, but totally transparent falsities (“I don’t care about brands” … right). But many others sent very thoughtful considerations of their relationships to the stuff that surrounds us.

Here’s my initial stab
at making sense of this. I’m still working on this stuff, especially on the relationship between consumerism and citizenship, so if anyone has any constructive comments, I’d like to hear them.
And “why don’t you discuss any Iraqi brands?” doesn’t count as a constructive comment.

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