So the National Post reports today that Boston’s FleetCentre arena, home of the Celtics and the Bruins, has auctioned off 13 days of naming rights — each for a single day.
Golden Palace.com, a Toronto-based internet gaming site, paid US$35,000 for the first day, and subsequent days have fetched US$2,500 to US$5,000. Owners of the arena have made more than US$80,000.
The arena needs a new name because FleetBoston Financial, for which it had been named, was taken over by Bank of America, which already has its name on an arena.
The name-for-a-day is displayed on arena signs, on its website and on voicemail.
Anyway, all this got me thinking how much bidders might offer for a chance to rename This Magazine for a day. Any takers?