“The purpose of New Labour is to encourage personal prosperity and well-being, not just for a few but for all.”

With that, Brit-PM Tony Blair launches his re-election bid and puts in the grave forever the idea that a party called Labour might have significant ideological differences from one called Conservative.

The Guardian story about Blair’s most recent coming out is also conspicuously devoid of the word “Iraq,” which is an odd turn away from an obviously winning campaign formula for Blair’s good buddy George.

Then again, can Blair possibly lose this coming election?