The Claim Companies that produce “all natural” deodorants often sell consumers on three things: environmental sustainability, no animal testing, and no artificial colors. But is that the whole story? Often you’ll also find allergens, petrochemicals, lung irritants and hormone disruptors on the product ingredient list—all chemicals that have been linked to cancers. The Investigation Propylene […] More »

The Claim All-natural wood- and corn-based cat litter is a better, greener alternative to traditional clay cat litter. Not only is it biodegradable, but pet owners can flush kitty’s mess down the toilet without getting the guilty conscience that comes with adding a plastic bag per day to already overflowing landfills. But could cat poop […] More »

Shell Canada’s operations in Alberta’s oil sands are clean and green, and simply the victim of nasty rumours spread by environmentalists trying to tar the company’s reputation. That is, if you believe the “six-week Canwest special information feature on climate change, in partnership with Shell Canada.” Canada’s largest media company teamed up with the oil […] More »

The Claim Bamboo fabric is the perfect solution for the eco-chic shopper. The plant grows fast, with little water, few pesticides or fertilizers, and produces 30 percent more oxygen than trees. But does all that really mean guilt-free fashion—or is bamboo just a savvy marketing trick? The Investigation Last year, the Competition Bureau of Canada […] More »

The Claim DivaCup is a reusable, silicone menstrual cup that claims to be an “environmentally responsible” product that is the “most clean and convenient method of feminine hygiene protection.” But how green can the manmade silicone product be? The Investigation DivaCup, like other brands of reusable menstrual cups, works by collecting menstrual flow in a […] More »

It seems like everything has “gone green” these days. From retailers to celebrities, airlines to hotels, banks to even runway fashion, the environment is sexy in the marketplace for the first time. But is all the publicity really helping Mother Nature? When consumers are being “greeenwashed” in their attempt to fit into a petite size […] More »

Marketers will slap the “green” label on just about anything. Don’t be fooled I have no qualms with calling myself a conscious consumer. If there’s a label, I read it. If there’s not, I ask. I like to know what’s in the products I buy, where they come from, and who made them. I care […] More »